Needing to reduce brands and models to compete, General Motors has combined three of its most recognized brands; Buick, Pontiac and GMC into one sales and marketing channel - which means many dealers, who had one or two of the brands previously, will now sell all three under one roof. GM says each brand will play to its strengths - Buick larger, premium cars; Pontiac sportier cars; and GMC pickups, SUV's and Crossovers. This will create a middle sales channel, between GM's global value brand Chevrolet and its high-end luxury brand, Cadillac.

At the 2009 New York International Auto Show, GMC debuted two new models. The all-new 2010 Terrain is a five-passenger crossover SUV that blends bold styling with fuel efficiency and premium features. The all-new 2009 Yukon Denali Hybrid was also unveiled. A luxurious, full-size SUV that seats eight, it tows up to 5,800 pounds and achieves and estimated 21 miles per gallon in city driving, thanks to the patented 2-mode hybrid system.

The Yukon Denali Hybrid arrives in May in dealer showrooms. It joins the Yukon Hybrid and the Sierra Hybrid pickup truck in the hybrid lineup, making GMC the first manufacturer to offer three full-size hybrid models.